Music in the Wild

  1. Epic
    Global
    Adventures

  2. Unique
    Live
    Performances

  3. Truly
    Iconic
    Locations

The Concept

Music in the Wild is a ground-breaking series of epic music adventures. Located at some of the most majestic sites throughout the world, including the Great Wall of China, the Grand Canyon, Petra in Jordan and Hampi in India, each event will combine international music artists, global adventure challenges, and unique live performances.

Music in the Wild logo

Get Involved

Up to 1000 fans of the music act will take part in a number of physical challenges (treks, bike rides, mountain climbs, runs and rafting expeditions), to reach the final destination, where they become the audience for an extraordinary intimate live performance. The whole adventure will be filmed and broadcast to the world, with millions raised for great causes.

The Organisers

Music In The Wild is being operated by Charity Challenge, a multi-award winning travel company renowned for its fundraising challenge events throughout the world. Charity Challenge currently operates challenges in more than 30 countries worldwide, and has supported tens of thousands of people to raise over £50,000,000 for more than 1,800 UK, Irish and Canadian charities.

Legendary promoter Harvey Goldsmith CBE and his team have joined the Music in the Wild project to produce the live performances in these spectacular locations. Harvey Goldsmith CBE has over 40 years of experience in the music industry, producing and promoting shows and events around the globe such as Live Aid, Live 8 and Live Earth, and worked with the world's best talent including The Rolling Stones, Pavarotti, Coldplay, U2, Queen, Sting, Pink Floyd, and more.